Primal chair competition
Wood is a valuable resource that we have in abundance, yet we too often take it for granted and thus underutilize it. With this competition, we aim to promote the sustainable, economic, and high-quality use of wood in everyday life.
The purpose of the competition is not just to design the product itself, but also to bring the story to the final product, which is made with modern tools and ready for wider distribution. So far, more than 400 designers from 50 different countries around the world have participated in the competition. The three winning proposals, selected by the jury, will receive pre-production prototypes as a prize.