WOODEN MODULAR TOY, THE CONCEPT OF NIKO KRALJ
The Wood Festival is pleased to inform the public that we have acquired the A1 project within the Center for Creativity at MAO entitled WOODEN MODULAR TOY, THE CONCEPT OF NIKO KRALJ and thus funds in the amount of EUR 14,935 under the ERDF 2014-2020. The project will run from 1 September 2020 to 1 September 2021.
We put together a team for the implementation, which will include ALENKA ŠUBIC, MATEJA DEKLEVA, ANDREJ PALMAN, KLAVDIJA HÖFLER FROM THE INSTITUTE FOR THE DEVELOPMENT OF TOYS, MOJCA MIHAILOVIČ ŠKRINJAR and META KAMŠEK. Our references include knowledge in the field of wood product design, graphic design, wood product manufacturing technology, certification and marketing of toys, strategic development of business ideas and management of groups and projects.
In the project, we will cooperate with Mrs Natalija Lapanje, curator of pedagogical activities at the Museum of Architecture and Design. We also pledged good cooperation with the heiress of the estate of Niko Kralj, dr. Veronika Kralj Iglič, with whom we arranged the copyright and future cooperation.
The goals of the project team are to develop the final prototype toy at the end of the project, which will be properly tested; name and brand, prototype packaging with defined sets. Market analysis and business model will be prepared, as well as a calculation of the pricing and sales strategy, which will be checked at a few events and points of sale.
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